Sports Technology Consultancy

Powering the
future of
sports innovation.

We partner with sports startups, research centers, and organizations to turn technology into competitive advantage. Strategy, data, and innovation — delivered.

sportech.land — Where sport meets technology
We work with
Sports Startups Research Centers Federations Sports Clubs Innovation Labs
What We Do

Our Services

From strategy to implementation, we bring deep sports tech expertise to every engagement.

01
Tech Strategy

We map the sports technology landscape for your organization — identifying opportunities, assessing tools, and building a roadmap that drives real innovation.

02
Data & Analytics

From performance tracking to fan engagement metrics, we help you collect, interpret, and act on data that creates measurable competitive advantage.

03
Innovation Consulting

We connect sports organizations with the right technology partners, platforms, and solutions — from AI and wearables to digital transformation projects.

About SporTech Landscape

Where sport, science & technology meet.

SporTech Landscape was born from a simple conviction: the sports world is changing faster than most organizations can keep up with. We exist to bridge that gap — connecting sports startups, research centers, and organizations with the technology expertise, strategic clarity, and innovation mindset they need to thrive.

We don't just consult. We partner. We bring 25 years of lived experience in sport, research, and entrepreneurship to every engagement — because we've been on both sides of the equation.

25+
Years in Sport & Education
10+
Years Mentoring Entrepreneurs
3
Sectors: Research · Sport · Startups
B2B
Focused
Pedro Tiago Esteves
Pedro Tiago Esteves
Founder & Principal Consultant
The Founder

Meet Pedro Tiago Esteves

📚

25 years shaping the next generation. As both a PE teacher and Higher Education Professor, Pedro has dedicated his career to fostering curiosity and humanity in young students — building the human foundations that technology alone cannot replace.

🔍

A researcher at the frontier of sports performance. Pedro's academic journey has been devoted to understanding how athletes perform within dynamic, complex environments — leveraging cutting-edge technologies to unlock insights that advance the science of sport.

🎯

Consultancy rooted in real impact. Passionate about skill and performance enhancement, Pedro has worked directly with sports teams and governing bodies — translating research into practical outcomes through knowledge transfer and hands-on consultancy.

🚀

A decade of mentoring entrepreneurs. Over the last 10 years, Pedro has guided aspiring entrepreneurs to address emerging challenges and create positive impact — bridging academic knowledge and entrepreneurial action.

🔥

A founder who has walked the path. As a startup co-founder, Pedro has navigated firsthand the landscape of challenges and dreams that define the entrepreneurial ecosystem — bringing authentic, hard-won insight to every client engagement.

How We Work

Our Approach

A clear, collaborative process designed for sports organizations that move fast.

Step 01
Discover

We immerse ourselves in your organization's challenges, goals, and current tech stack to understand the full landscape.

Step 02
Map

We audit the market and identify the right tools, platforms, and partners aligned to your specific context.

Step 03
Build

We co-create a technology roadmap and support implementation — from pilots to full-scale rollouts.

Step 04
Evolve

The sports tech landscape never stands still. We stay with you, tracking new developments and iterating your strategy.

Ready to navigate
sports tech together?

Let's talk about your organization's goals and how we can help.

[email protected]